BOOKS

Services Marketing

?Girish K.N Rana?

?2025?

Organizational Psychology and Organizational Behavior

?Steve M. Jex, Thomas W. Britt, Cynthia A. Thompson?

?2024?

Marketing Plans: Profitable Strategies in the Digital Age

?Malcolm McDonald, Hugh Wilson, Dave Chaffey?

?2024?

Foundations of Financial Management

? Stanley B. Block, Geoffrey A Hirt?

?2023?

Essentials of Financial Management

?Eugene F. Brigham, Joel F. Houston?

?2024?

Managerial Accounting

?Carl S. Warren, William James Taylor?

?2024?

Consumer Behavior

?Barry J. Babin, Eric G. Harris?

?2025?

Marketing Strategy and Competitive Positioning

?Graham J. Hooley, Brigitte Nicoulaud, Nigel Piercy, John M. Rudd, Nick Lee?

?2024?

International Marketing

?Michael R. Czinkota, Ilkka A. Ronkainen, Annie Peng Cui?

?2024?

HR Human Resources

?Angelo DeNisi, Ricky Griffin?

?2024?