BOOKS

Essentials of Financial Management
Essentials of Financial Management

?Eugene F. Brigham, Joel F. Houston?

?2024?

Managerial Accounting
Managerial Accounting

?Carl S. Warren, William James Taylor?

?2024?

Consumer Behavior
Consumer Behavior

?Barry J. Babin, Eric G. Harris?

?2025?

Marketing Strategy and Competitive Positioning

?Graham J. Hooley, Brigitte Nicoulaud, Nigel Piercy, John M. Rudd, Nick Lee?

?2024?

International Marketing
International Marketing

?Michael R. Czinkota, Ilkka A. Ronkainen, Annie Peng Cui?

?2024?

HR Human Resources
HR Human Resources

?Angelo DeNisi, Ricky Griffin?

?2024?

Marketing Management

?Dawn Iacobucci?

?2023?

ORGB Organizational Behavior
ORGB Organizational Behavior

?Debra Nelson, Janaki Gooty, James Quick?

?2024?