BOOKS

Marketing Strategy and Competitive Positioning

By     Graham J. Hooley, Brigitte Nicoulaud, Nigel Piercy, John M. Rudd, Nick Lee 

Publisher     Pearson 

Language     English 

Copyright     2024 

Subject     1.Business & Economics / Sales & Selling / Management, 2.Business & Economics / Strategic Planning, 3.Business planning, 4.Marketing — Management, 5.Target marketing 

Edition     Eighth Edition 

Area      

ISBN     978-1-29272-501-7 

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