BOOKS

Marketing Strategy and Competitive Positioning

Marketing Strategy and Competitive Positioning

By     Graham Hooley, Brigitte Nicoulaud, John M. Rudd, et al. 

Publisher     Pearson 

Language     English 

Copyright     2024 

Subject     Business & Economics / Sales & Selling / Management, Business & Economics / Strategic Planning, Business & Economics / Marketing / General, Business planning, Marketing, Marketing — Management, Target marketing 

Edition     8th Edition 

Area     General Circulation 

ISBN     978-1-29272-501-7 

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